1. About these Terms
These Terms of Use (the “Terms”) govern access to and use of the Brand2Game website, including its content, enquiry facilities and any demonstrations made available on https://www.brand2game.com (the “Website”). The Website is operated by Harbour Lane Limited, a company incorporated in Hong Kong, with registration number 81439941 and registered office at 7/F, MW Tower, 111 Bonham Strand, Sheung Wan, Hong Kong, trading as Brand2Game (we, us or our).
You may contact us at info@brand2game.com.
Please read these Terms before using the Website. Where we ask you to accept these Terms, your affirmative acceptance forms an agreement with us. Any reliance on acceptance through use of the Website is subject to applicable law and these Terms having been brought to your attention. If you do not agree to these Terms, please discontinue use of the Website.
Our services are directed towards businesses and their authorised representatives. If you act for an organisation, you must have authority to act on its behalf. Nothing in these Terms excludes rights that cannot lawfully be excluded, including any mandatory consumer rights that apply to you.
2. Our services and project agreements
Brand2Game is an AI assisted creative and development studio that creates bespoke branded games and interactive experiences for businesses. Our services include branded browser games for promotional campaigns, corporate events and HR activities; games for exhibition stands and conferences (Expo Games); and branded stickers and emoji for teams, including assets intended for Slack or other agreed communication platforms. Games may adapt an existing format to a client’s name, colours, brand assets and creative brief. Examples include trivia, product mix, brand block and catch style games. Deliverables may be integrated into a client website, application or internal system, or used at an event, as agreed for each project. We also undertake projects for agencies, with the scope and any end client arrangements agreed individually.
The Website provides information about our services and enables you to contact us. Enquiries may begin through the contact form and continue by email, telephone, meetings or other agreed communication channels; the service is not necessarily ordered, produced or delivered entirely through the Website. Submitting an enquiry, requesting a quotation or viewing a demonstration does not create a development contract, reserve development capacity or oblige either party to proceed.
Stripe payments for fixed-price orders
Harbour Lane Limited, trading as Brand2Game, is the seller of the fixed-price offers. These cover the adaptation of one existing branded game format or a pack of 12 static branded stickers and six matching emoji. We show the scope and deliverables before payment.
Pay on the Stripe-hosted Stripe Checkout page. Stripe processes the payment and collects the payment details there. Before paying, check the final amount and currency shown in Checkout. Each fixed offer costs GBP 139 in the United Kingdom, EUR 139 in other European countries and USD 139 elsewhere. The final amount includes any applicable taxes.
By completing payment, you accept the fixed scope shown for your order and these Terms. Your order is placed and sent to our team once Stripe confirms successful payment. The accepted offer scope and these Terms constitute the Project Agreement for that fixed order.
Separately quoted projects
Custom projects, agency projects and Expo Games require a separate written proposal, statement of work, order form or services agreement accepted by both parties (a Project Agreement). The Project Agreement must specify the scope, deliverables, fees, taxes, payment milestones, timetable, client dependencies, revisions, acceptance procedure, cancellation rights, intellectual property arrangements and any hosting, support or maintenance obligations.
For projects quoted separately, the written quotation must confirm the included format, branding work, number of revisions, delivery method and any exclusions. Additional formats, bespoke functionality, integrations, hosting, event equipment and other additional services are included in a quoted project only if expressly identified in the quotation. The accepted quotation determines the price of a quoted order. Subsequent Website price changes do not alter an accepted order.
Prices for projects quoted separately are stated in the quotation currency and are exclusive of VAT and any similar applicable indirect taxes. Where we are legally required to charge such taxes, they will be added to the relevant invoice. Where the reverse charge mechanism applies, we will not charge VAT, and the customer shall account for it in accordance with applicable law.
A separately quoted project becomes binding only when the parties expressly accept the written quotation or Project Agreement, including any expressly stated condition concerning an initial payment. The applicable version of these Terms must be made available before acceptance and is incorporated into a separately quoted project only if the parties expressly agree to incorporate it. Sending an enquiry or supplying a brief alone does not constitute acceptance of a paid order.
Payment dates, any deposit and any cancellation charges must be expressly agreed before the order is accepted. No deposit is automatically non refundable under these Terms. If a project is cancelled, the parties’ agreed cancellation provisions and mandatory law apply; these Terms do not authorise us to retain payments for work not performed without an applicable contractual or legal entitlement.
These Terms do not themselves determine the remaining commercial terms of a commissioned project. A Project Agreement prevails over these Terms in relation to that project to the extent of any inconsistency. A data processing agreement prevails for processing carried out on a client’s behalf. A Privacy Policy explains data handling and does not replace a data processing agreement.
3. Enquiries and information you provide
You must provide accurate contact details and information reasonably required to address your enquiry. Do not impersonate another person or submit material that you are not entitled to disclose.
You retain your rights in materials submitted to us. By submitting materials for an enquiry, you authorise us to use and reproduce them only as reasonably necessary to assess and respond to that enquiry, subject to applicable confidentiality and data protection obligations. This does not give us permission to publish your materials, use your brand in our portfolio or train general purpose AI models on your materials.
Please do not use an ordinary contact form to send passwords, payment card details, sensitive personal data, player databases or confidential source code. Contact us first to arrange an appropriate transfer method and, where necessary, a confidentiality or data processing agreement.
4 Permitted Use of the Website
You may access the Website and view its content for lawful informational purposes and to evaluate our services. Unless we expressly authorise otherwise, demonstrations are provided for evaluation only and may not be embedded, redistributed, commercially exploited or presented as your own products.
You must not use the Website to transmit unlawful or infringing material, distribute malicious code, send unsolicited communications, interfere with its operation, circumvent access restrictions or security measures, or attempt to access systems or information without authorisation.
You must not copy, extract or reuse substantial parts of the Website, or use automated tools in a manner that infringes rights, circumvents technical restrictions or imposes an unreasonable load. Restrictions in these Terms apply only to the extent permitted by law and do not remove statutory exceptions or rights.
5. Website intellectual property
Except for material belonging to clients or other third parties, rights in the Website and its content belong to us or our licensors. Your permitted use of the Website does not transfer ownership of software, artwork, text, designs, trademarks or other protected material.
Third party names and marks remain the property of their respective owners. Display of a third-party mark does not itself imply affiliation or endorsement.
Rights in bespoke deliverables, source code, reusable tools, game engines, third party assets and open-source components must be addressed in the relevant Project Agreement. Payment for development does not, by virtue of these Website Terms alone, assign intellectual property rights or require delivery of source code.
6. Client brands and agency projects
For a commissioned project, the client must own or have sufficient permission to provide and authorise use of all supplied names, logos, trademarks, artwork, product images, text, likenesses and other materials (the “Client Materials”). Those rights remain with their respective owners. Subject to the Project Agreement, the client grants us a non-exclusive licence to use, reproduce and adapt Client Materials only as necessary to perform the project and deliver the agreed services. Use by subcontractors must be limited to that purpose and subject to appropriate obligations.
An agency must confirm whether it contracts in its own name or as an authorised representative of a named end client. Unless otherwise agreed in writing, the agency is our contracting client and is responsible for obtaining the necessary end client permissions, collecting feedback and approvals, and meeting its payment obligations. Any right to supply, sublicense or transfer deliverables to an end client must be expressly included in the Project Agreement. Brand ownership does not transfer to us merely because a brand is incorporated into a game, sticker or emoji.
We may not publish a client’s name, logo, confidential brief or commissioned work in a portfolio, case study or promotional material without the client’s prior written permission. We will use non public Client Materials only for the project and disclose them only to people or providers who need access for that purpose and are subject to appropriate confidentiality obligations, or where disclosure is required by law. Any separately agreed confidentiality terms also apply.
7. AI assisted development
We use artificial intelligence as part of the creative or development process for our services. The agreed use of AI tools, any restrictions on submitted material and any client approval requirements must be addressed in the relevant Project Agreement.
AI assisted material may contain errors, reproduce similar patterns to other outputs or require revision and human review. We do not represent through this Website that every AI assisted output is unique, eligible for copyright protection, suitable for every use or free from third party claims. Any agreed warranties and review responsibilities for commissioned deliverables belong in the Project Agreement and remain subject to applicable law.
An enquiry or acceptance of these Terms does not authorise the unrestricted disclosure of personal data or confidential client material to AI providers, or its use for model training. Any such processing requires an appropriate legal basis, contractual arrangements and transparency.
8. Integrations and client deployments
Integration requirements, supported browsers and devices, hosting arrangements, third party dependencies and responsibilities for testing must be agreed for each project. For Expo Games, the Project Agreement must also identify any venue, screen, device, connectivity, offline functionality and on-site support requirements. Event use does not imply offline capability or provision of hardware. Stickers and emoji must be delivered in agreed formats; availability and display within Slack or another third-party platform depend on that platform’s technical requirements and terms. The client is responsible for confirming its authority to upload assets to the relevant workspace. The Website does not promise compatibility with every platform, uninterrupted availability or any particular commercial result, engagement level or conversion rate.
Unless expressly included in a Project Agreement, our Website descriptions do not constitute an undertaking to operate a client’s game, maintain its infrastructure, administer promotions or provide ongoing updates.
Where a client deploys a game, the parties must allocate responsibility for player notices, lawful data collection, cookie consent, security and applicable promotional rules. No client may use a game for unlawful gambling, an unlawful prize promotion or another unlawful activity. Any regulated functionality requires express agreement and an assessment of the applicable requirements before deployment.
9. Privacy and third-party services
Our handling of personal data for our own purposes is described in our Privacy Policy at https://www.brand2game.com/privacy_policy. Where we process personal data solely on a client’s instructions, the relevant data processing agreement applies.
The Website may link to third party websites or services. We do not control their content or operation. Their own terms and privacy information apply to your use of them. This does not limit responsibility that applicable law places on us for our own selection, integration or use of service providers.
10. Availability and Website information
We will exercise reasonable care in operating the Website, but its information may not always be complete or current. Examples and demonstrations are illustrative unless expressly stated otherwise in a Project Agreement. Please obtain a written proposal for the requirements of a specific project.
We may update, suspend or withdraw Website features for maintenance, security, legal or operational reasons. We will take reasonable steps to avoid unnecessary disruption. Any commitments for paid services are governed by the relevant Project Agreement.
11. Liability
Nothing in these Terms excludes or limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any liability or remedy that cannot lawfully be excluded or limited. These Terms do not restrict statutory rights or remedies under applicable data protection law.
Subject to the preceding paragraph and to the extent permitted by applicable law, we are not liable to business users for loss of profits, revenue, business opportunities, anticipated savings or goodwill, or for indirect or consequential loss arising from use of the Website. We do not exclude responsibility where an exclusion would be unlawful or unenforceable.
Liability for commissioned services, including any negotiated financial cap, must be set out in the relevant Project Agreement. No Website disclaimer overrides an express obligation in that agreement.
12. Restriction of access
We may restrict access to the Website where reasonably necessary to address a material breach of these Terms, a security threat or an unlawful activity. Where practicable and appropriate, we will provide notice and an opportunity to address the issue. This provision does not permit us to terminate a commissioned project contrary to its Project Agreement.
13. Changes to these Terms
We may revise these Terms to reflect changes in the Website, our operations or applicable law. The updated version will show its effective date and apply prospectively. We will provide additional notice or request renewed acceptance where required. Changes to these Website Terms do not retrospectively amend a Project Agreement.
14. Governing law and disputes
These Terms and any non contractual obligations arising out of or in connection with them are governed by the laws of Hong Kong. Subject to mandatory applicable law, the courts of Hong Kong shall have exclusive jurisdiction over disputes arising out of or in connection with these Terms.
If you are a consumer entitled to mandatory protections under the law of your habitual residence, this clause does not deprive you of those protections or of any right to bring proceedings in a court available to you under mandatory law. Statutory rights to complain to a data protection authority remain unaffected.
Please contact info@brand2game.com about any concern so that we may seek to resolve it.
15. General provisions
If a provision is held invalid or unenforceable, the remaining provisions continue in effect to the extent permitted by law. A failure or delay in enforcing a right does not waive it. These Terms do not create a partnership, agency or employment relationship.
16. Contacts
Harbour Lane Limited, trading as Brand2Game
Registered office: 7/F, MW Tower, 111 Bonham Strand, Sheung Wan, Hong Kong
Company registration number: 81439941
Email: info@brand2game.com